{"domain": "grupobimbo.com", "user": "Import grupobimbo.com", "isWillingToRelocate": false, "isUserAuthenticated": false, "isUserETXCandidate": false, "isDomainETX": false, "isCareerPlannerEnabled": false, "isMyApplicationsEnabled": false, "showVeteranEmployerSignUp": false, "candidate": {"enc_id": 0, "fullname": "", "firstname": "", "lastname": "", "skills": [], "email": "", "phone": "", "location": "", "filename": null, "starred_positions": [], "resumeUrl": "", "onboardingCompleted": false, "isUserInPcsIjp": false, "linkedinUrl": ""}, "branding": {"showJobId": 1, "favicons": {"favicon": "https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1707331274::BBULogo2.png"}, "customNavbarItems": [{"label": "Contact Us", "path": "mailto:bbucareers@grupobimbo.com"}], "custom_html": {"footer": "<footer>\n <link rel=\"stylesheet\" href=\"https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1696471017::BBUstylesheet6.png\">\n<div class=\"footer-container\">\n    <div class=\"footer-links\">\n        <a href=\"https://secure.icbdr.com/images/talentnetwork/poster_screen_reader_op-bimbo.pdf\">EEO   |</a>\n        <a href=\"https://bimbobakeriesusa.com/accessibility\">Accessibility   </a>\n      </div>\n    <div class=\"footer-links\">\n        <a href=\"https://www.bimbobakeriesusa.com/terms\">Terms & Conditions   |</a>\n        <a href=\"https://www.bimbobakeriesusa.com/privacy-policy\">Privacy Policy   |</a>\n        <a href=\"https://bimbobakeriesusa.com/about-us\">About Us</a>\n    </div>\n    <div class=\"footer-img-container\"> \n        <img src=\"https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1693612264::BBUlogo15bigger.png\" class=\"footer-img\">\n    </div>\n    <p class=\"address\">Bimbo Bakeries USA - 5225 N. 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Or perhaps snacked on a Sara Lee\u00ae, Entenmann\u2019s\u00ae or Marinela\u00ae cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!\u00a0 More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.\u00a0 #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $211,600 - $296,200 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k &amp; Company Match Position Summary:  The Vice President of Marketing will lead a large team focused on building our Bread and Bun brands to deliver growth and address the ever-changing needs and demands of our consumers. Key national brands under this portfolio include Oroweat, Sara Lee, Artesano, Ball Park and critical regional brands such as Mrs. Baird\u2019s. This marketing leader will be responsible for building a holistic strategy across our bread and bun brands (both short-term and long-term) as well as developing and executing marketing tactics to deliver growth against the brands. A key piece of this work will be thinking differently about our brands and developing strategies on how we attract new consumers and reach new occasions. This person will need to work cross-functionally daily with key leaders across sales, finance, operations/supply chain, RGM, HR, etc. They will also be a member of the Marketing Leadership Team contributing to the development of cross-category strategies to achieve our growth ambitions.  The individual in this position will need to demonstrate consumer empathy, superior collaboration, financial acumen, results orientation, excellent verbal and written communication skills, people leadership skills, effective organization, and project management skills. Exposure to a variety of market research techniques and experience in data analysis are also important. We are looking for candidates who are passionate about food and food trends and who enjoy the work of creating new things. The VP is expected to spend time in the marketplace and participate in meetings with functions from across the organization including visiting bakeries and co-manufacturers.  This position reports to the Sr. VP Marketing. Key Job Responsibilities: Build both short and long-term brand strategies to deliver the growth needed on their brands/businesses. Along with their team, build activations and support plans on their brands to retain/reclaim/attract consumers and expand our brands into new occasions. Work with the MCOE and agencies to develop best-in-class communications and media strategies and breakthrough creative. Work with their team and cross-functional partners to develop a strategy for commercializing key innovation opportunities and support the sell-in with key customers. Work with financial teams and cross functional partners to build out business cases key transformation initiatives. Mine trend and consumer data to map where the consumer is going and generate compelling brand ideas that meet their needs. Develop strong, collaborative relationships with cross-functional teams (Sales, Finance, RGM, R&amp;D, Manufacturing Operations, and HR) to ensure collaboration and alignment on brand plans. Must be agile in creating and reading data analysis to generate business insights.  Key Behavioral Competencies: Ability to influence and communicate with the senior level in the organization. Be a team player and strong collaborator working  effectively across functions, to give and take direction, to establish priorities and to create excitement and focus with those not in his/her direct line of responsibility. Ability to sell ideas up, down, and sideways to keep team and stakeholders motivated and focused. Self-starter, ability to work independently. Energy, enthusiasm, commitment, courage, and entrepreneurial excitement.  Innovative problem solver. Open mindset. Tenacious. Results oriented. Learning enthusiast, intellectual curiosity. Excellent organizational and communication (written and oral) skills. Leadership Competencies: Challenges and aligns  \u2013 Challenges Grupo Bimbo to get better results aligned with the Business Plan. Drives vision and purpose  \u2013 Paints a compelling picture of the vision and strategy that motivates others to action. Manages ambiguity  \u2013 Operates effectively, even when things are not certain, or the way forward is not clear. Strategic mindset  \u2013 Sees ahead to future possibilities and translates them into breakthrough strategies. Education and Work History: Bachelor's degree in marketing, Food Science or a related field required. A relevant Masters\u2019 Degree is preferred.  10+years of experience leading innovation and new product development teams, CPG preferred. Excellent organizational and communication skills, both written and oral. Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources. Experience with syndicated data such as IRI or Nielsen. Experience with consumer research and concept/prototype testing. Ability and willingness to travel 30% of the time. Proficiency in Spanish is a plus but not required. The position located in Irving, TX and our corporate headquarters. 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