{"domain": "grupobimbo.com", "user": "Import grupobimbo.com", "isWillingToRelocate": false, "isUserAuthenticated": false, "isUserETXCandidate": false, "isDomainETX": false, "isCareerPlannerEnabled": false, "isMyApplicationsEnabled": false, "showVeteranEmployerSignUp": false, "candidate": {"enc_id": 0, "fullname": "", "firstname": "", "lastname": "", "skills": [], "email": "", "phone": "", "location": "", "filename": null, "starred_positions": [], "resumeUrl": "", "onboardingCompleted": false, "isUserInPcsIjp": false, "linkedinUrl": ""}, "branding": {"showJobId": 1, "favicons": {"favicon": "https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1707331274::BBULogo2.png"}, "customNavbarItems": [{"label": "Contact Us", "path": "mailto:bbucareers@grupobimbo.com"}], "custom_html": {"footer": "<footer>\n <link rel=\"stylesheet\" href=\"https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1696471017::BBUstylesheet6.png\">\n<div class=\"footer-container\">\n    <div class=\"footer-links\">\n        <a href=\"https://secure.icbdr.com/images/talentnetwork/poster_screen_reader_op-bimbo.pdf\">EEO   |</a>\n        <a href=\"https://bimbobakeriesusa.com/accessibility\">Accessibility   </a>\n      </div>\n    <div class=\"footer-links\">\n        <a href=\"https://www.bimbobakeriesusa.com/terms\">Terms & Conditions   |</a>\n        <a href=\"https://www.bimbobakeriesusa.com/privacy-policy\">Privacy Policy   |</a>\n        <a href=\"https://bimbobakeriesusa.com/about-us\">About Us</a>\n    </div>\n    <div class=\"footer-img-container\"> \n        <img src=\"https://static.vscdn.net/images/careers/demo/grupobimbo-sandbox/1693612264::BBUlogo15bigger.png\" class=\"footer-img\">\n    </div>\n    <p class=\"address\">Bimbo Bakeries USA - 5225 N. 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Or perhaps snacked on a Sara Lee\u00ae, Entenmann\u2019s\u00ae or Marinela\u00ae cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates  diversity, promotes development and allows our associates to be their authentic selves. #LI-LF1 Come join the largest baking company in the world and our family of 20,000 associates  nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range:  $102,000 - $142,800 Comprehensive Benefits Package Annual Bonus Eligibility 401k &amp; Company Match Position Summary:  Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The  Sr. Manager of Communications Strategy &amp; Activation  will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with a strong background in developing creative and translating to integrated activations and brand experiences. This role leads a team of 2 Associates, reports to the Director of Integrated Communications &amp; Creative Services and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. This role also leads cross-functional teams and agency partners, guiding strategy, establishing processes, and driving effectiveness. Key Job Responsibilities: Team Leader Set the standard for the Comms Strategy &amp; Activation team by building strong relationships, stewarding the function both internally and externally, and fostering a culture that believes in the power of brand and creativity. Represent the function values, philosophies, and priorities at every touchpoint. Lead, coach, and develop a team of 2 Associates, dedicated to Comms Strategy &amp; Activation, that is collectively responsible for creative effectiveness and full-funnel activations across every Brand in the Bimbo Bakeries USA portfolio. Establish and optimize scalable processes, workflows, and best practices that elevate team performance and cross-functional collaboration. Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance. Model leadership behaviors that build trust, accountability, and a culture of continuous improvement. Brand Partner  Lead your team in partnering with Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity. Guide and empower direct reports to manage day-to-day Brand relationships for their assigned Brands, while you oversee strategic alignment and escalation. Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications. Champion the adoption of standardized tools, frameworks, and processes across all brands to drive consistency and efficiency. Support Brand teams with guidance on process, tools, and partners to elevate creative effectiveness and full-funnel activations. Drive prioritization and resource allocation across brands, ensuring the team is focused on the highest-impact work. Share wins, learnings, and processes with your team and across Brand teams to enable the entire portfolio to efficiently improve. End-to-End Creative Development &amp; Production Oversee and govern the creative development workflow, ensuring your team and agencies follow a clear, repeatable process from briefing through delivery. Ensure your direct reports are equipped to manage day-to-day creative development while you provide strategic oversight and escalation support. Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints. Empower team to lead for their assigned brands, helping with escalation as needed Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience. Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings. Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed. Steward the brand purpose, personality, and tone of voice throughout the creative development process. Lead post\u2011mortem reviews and codify learnings into updated processes, templates, and standards for your team. Integrated Communications Strategy, Planning &amp; Activation  Lead the development and adoption of integrated planning frameworks, ensuring your team and partners follow consistent standards. Responsible for the communications strategy, planning, and activation of each brand\u2019s annual integrated plan designed to achieve full-funnel objectives. Empower team to lead for their assigned brands, helping with escalation as needed Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic. Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints. Champion your team to take a big-picture perspective and consumer-centric approach that leverages insights and prioritizes relevance. Steward the brand platform and campaign throughout full-funnel plan development. Cross-Functional Connector Establish structured communication routines and governance forums that ensure alignment, transparency, and timely decision-making. Lead your team to be the cross-functional quarterback and dot connector, identifying and including the relevant cross-functional partners across the Engagement Studio, Media, eComm, Shopper, Consumer Insights, and Procurement for expertise and visibility. Empower your team to provide expertise and guidance to internal stakeholders on creative excellence, production, and holistic comms strategy that includes earned. Agency Management  Partner with Director of Integrated Communications &amp; Creative Services to centralize agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards (excludes our Media Agency of Record). Continuously evaluate agency performance and recommend structural improvements to optimize the ecosystem. Ensure your direct reports are trained and empowered to manage agency relationships day-to-day while you oversee strategic governance. Empower your team to foster IAT collaboration, establishing ways of working that enable fully integrated plans that are informed by the idea. Guide your team to foster long-term relationships and maximize agency output. Identify and execute opportunities for outside inspiration sessions from agencies or other vendors. Key Behavioral Competencies:  Leads through change with confidence and resilience, inspiring teams to stay focused and energized even when facing roadblocks. Demonstrates strong people leadership, with a proven ability to motivate, coach, and grow direct reports while empowering them to take ownership. Relationship builder who practices empathy and respects diverse backgrounds and needs.\u00a0 Authentically builds credibility and followership through courage and self-awareness, resulting in allies.\u00a0 Recognizes others for their accomplishments and finds opportunities to celebrate big and small wins.\u00a0 Thinks systemically, navigating complexity, uncertainty, and ambiguity with a structured, solutions-oriented mindset. Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.\u00a0 Effective verbal and written communication skills, with the ability to use storytelling to influence decisions. Gritty and resourceful when necessary.\u00a0 Trusted to make well-informed decisions and take evidence-based risks.\u00a0 Self-starter who can meet deadlines, is well organized and can work autonomously.\u00a0 A strong project manager with expertise in designing ways of working across a global, matrixed organization. Demonstrates strong project and process leadership, with the ability to design, implement, and continuously improve ways of working across teams. Experience working in a remote team setting under pressure and in a fast-paced environment.\u00a0 Leadership Competencies  Adapts approach and attitude in real time, according to the changing demands of different situations.\u00a0 Creates a climate where people are motivated to do their best to help the organization achieve its\u202fobjectives.\u00a0 Holds self and others accountable to meet commitments.\u00a0 Makes\u202fsense\u202fof complex, high quantity, and sometimes contradictory information to effectively solve problems.\u00a0 Education and Work History: 8+ years of relevant experience in agency and/or brand roles. Bachelor\u2019s degree is in Marketing or a related field is required, with a Master\u2019s degree being a plus. The ideal candidate will have creative agency experience, brand creative experience, or both. Consumer Packaged Goods (CPG) experience is preferred. Understanding the inner workings of agencies across creative, packaging, digital, social, and PR. Collaborations with peers in consumer insights and media, driving consumer-centric activations. Strong understanding of campaign production. Experience leading an integrated agency team from brand side, agency side, or both. Experience with packaging design, aligned to best practices to stand out on the shelf. Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations. The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. 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