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Assistant Brand Manager in Horsham, PA at Bimbo Bakeries USA

Date Posted: 9/27/2020

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    1-3 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Under general direction, this position assists assigned brand manager in managing the Bimbo Brand. The purpose of this position is to support all the activities entitled on managing the Bimbo product portfolio, communication and promotional efforts, cross communication with the sales team and key vendors, & support the achievement of the brand’s sales objectives.


  • Track and monitor the brand’s KPI’s such as sales, returns, house hold penetration, market share, social and digital performance, these analysis will need to be benchmarked to key competitors and industries.

  • Manage and update the brand’s website, develop and monitor the efficiency of Search Engine Optimization (SEO), Social Media Optimization (SMO)

  • Support and manage Integrated Digital Marketing efforts from curating and overseeing the brand’s content development, consumer digital engagement, consumer conversion, and influencer campaigns.

  • Support the creation, implementation and tracking of consumer promotional efforts.

  • Lead and oversee the implementation of key consumer events.

  • Participate and track product scores in collaboration with product quality assurance and bakeries.

  • Collaborate and oversee the implementation of shopper marketing programs.

  • Assist the sales team and other cross functional departments when brand materials as needed such as product samples, high resolution images, etc.

  • Actively participate on innovation projects with Mexico and other partners within Grupo Bimbo Network

Job Requirements

  • A Bachelor’s degree in Marketing plus 1-3 years of experience. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • Strong analytical skills, this person should feel comfortable organizing and analyzing data to track performance both of the brand and its competitors using internal and external sales tools.
  • This position requires the incumbent to be bilingual (speak and write Spanish and English) with good understanding and willingness to learn Hispanic Consumers traditions and values.

  • Fully Bilingual (English and Spanish).

  • Attention to Detail and aesthetic sensibility

  • Strong time management skills to meet deadlines

  • The ability to develop and complete a series of goals and tactics with minimal supervision.

  • Must feel comfortable with public speaking and capable to create and develop presentations.

  • Must feel extremely comfortable with team work and collaborating with cross functional teams, vendors and partners.

  • Maintenance of the confidentiality of any personal or company information encountered.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.