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Director of Sales in Doraville, GA at Bimbo Bakeries USA

Date Posted: 6/28/2022

Job Snapshot

  • Employee Type:
  • Location:
    Doraville, GA
  • Job Type:
  • Experience:
    3-5 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


Position Summary:

The Director of Sales (DOS) is responsible for leading a market area team to achieve sales, profit, freshness and market share growth objectives.  The DOS leads a team consisting of frontline business partners, Market Sales Leaders, Operational Sales Leaders, and Regional Sales Leaders, engaging and empowering everyone to execute with excellence and deliver on accountabilities.

The primary role is to positively impact the results of the sales team by leading, developing and motivating the team to operate with DSD Excellence, pursuing continuous improvement while achieving world class sales operations and marketplace execution objectives.

Key Job Responsibilities:

  • Demonstrates and champions the organization’s leadership behavioral competencies (E4 behaviors) and is the chief vision carrier for DSD Excellence.
  • Empowers and holds team accountable to successfully complete Leader Standard Work and drives continuous improvement through the Leader Standard Work process.
  • Collaborates with RSLs to establish store-level growth plans that connect to the sub-market objectives for revenue, freshness, and realization.
  • Leads, trains and develops team members through a disciplined coaching process to maximize business opportunities, achieve sales objectives, and to identify high potential associates for future consideration.
  • Creates an engaged, frontline focused sales culture through consistent prioritization of business partners’ capabilities, needs and business growth.
  • Leads consistent execution of the DSD Excellence world class sales practices in the market and in the sales centers, operating as a brand steward at all times.
  • Ensures sales centers are maintained to world-class standards through gemba walks of the sales center to ensure a fully engaged, team approach to accountabilities.
  • Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and perfect store practices while building customer relationships that align with planned store level growth goals.
  • Responsible for ensuring the Order Management process is understood and used by each level of the team to achieve the perfect order.
  • Responsible for final review and approval of new routes, route splits, route restructures in support of maintaining the optimal sales structure.
  • Conduct strategic reviews of operational network, including sales centers and/or bakery outlet locations, to optimize efficiency and provide the highest level of service to the frontline.

•         Drives and supports the achievement of safety goals; coaches and leads the awareness of safety programs accordingly to eliminate unsafe acts, eliminate workplace injuries, and lead local organization to achieve the goal of zero injuries and maintain and enforce BBU Food Safety and internal audit standards.

  • Directs and coordinates collaboration on business activities between all sales support functions to ensure execution and identify / communicate improvement opportunities.
  • Maintains communication with key customer contacts to ensure exceptional customer and trade relations and participates in appropriate food industry events (Level of customer interaction varies by market).
  • Collaborates with distribution and bakery operations to maximize profitability and ensure the delivery of the highest quality product at the lowest landed costs.
  • Collaborates with HR and Labor teams to build a strategic labor plan to achieve business objectives (Degree of involvement depends on structure of market team).
  • Collaborates with Sales Planning, Finance, and Marketing function to develop strategic promotional and area specific marketing plans.
  • Identifies / eliminates waste and manages labor costs to maximize the return on investment in resources.

Job Requirements

Key Behavioral Competencies:

•         Ability to create a culture and team with operational capabilities to achieve BBU’s objectives.

•         Ability to empower and involve associates in planning and decision making.

•         Ability to engage and develop others through coaching.

•         Ability to establish objectives, ownership of work, and accountability for results.

•         Ability to provide operational direction to achieve specific objectives/outcomes.

•         Ability to effectively manage direct reports at the senior manager and professional staff level.

•         Ability to engage and inspire frontline associates to pursue the BBU vision for growth

•         Ability to support established project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations.

•         Ability to effectively lead change process to implements new processes.

•         Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations.

•         Ability to negotiate effectively while building trust with others.

•         Ability to manage a sub-functional budget.


Education and Work History:


•         Bachelor’s Degree in Business Management or Marketing, MBA preferred.


Ideal candidate will possess:

  • 10-12 years management experience in all aspects of food sales or relevant responsibilities in comparable industry.

•         A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • Experience leading salaried associates with team responsibility.
  • Exceptional knowledge and history of accomplishments in sales and management roles.
  • Experience working in or managing an Account Executive role is a plus.
  • Proven track record of effective leadership including people development.
  • Requires excellent presentation and written/oral communication skills, as well as the ability to effectively negotiate and influence others.
  • Excellent organizational, analytical, and planning skills.
  • Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.
  • Labor relations experience with union organizations preferred.
  • Travel is required, 50%.

Be a part of a company that is dedicated to protecting our planet:

  • All of our U.S. operations have been powered with 100% renewable electric energy since July 2019, with energy created through a Wind Farm backed by a Virtual Power Purchase Agreement with Invenergy
  • Bimbo Bakeries USA was named EPA ENERGY STAR Partner of the Year for the fourth year in a row for superior leadership, innovation and commitment to environmental protection through energy efficiency 
  • We have 18 ENERGY STAR® Certified facilities
  • Our Manufacturing operations divert greater than 95% of waste from landfill
  • Over 1500 of our vehicles utilize alternative fuel – propane, compressed natural gas, electric, or hybrid
  • Bimbo Bakeries USA has committed to 100% sustainable packaging across its portfolio by 2025. All product bags, pouches and wrappers are currently recyclable through Terracycle.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.