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Market Sales Leader - Solicitor in Chester, VA at Bimbo Bakeries USA

Date Posted: 7/18/2022

Job Snapshot

  • Employee Type:
  • Location:
    Chester, VA
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


Job Summary:

The New Customer Development Leader will be responsible for generating profitable new DSD business by leading a team of fully trained Sales Prospectors that will focus on new customer acquisition, as well as, the retention and growth of those customers during their first 8 weeks of service by ensuring excellent in-store execution and customer service.  The New Customer Development Leader will spend a minimum of 5 days per week managing the entire solicitation process within assigned area, will have an active market presence, measure execution and service levels. 

Key Job Responsibilities:

•          Model exemplary BBU leadership characteristics and values.

•          Responsible for the overall development and execution of the 70% DSD saturation strategy in the convenience and independent channels through the established solicitation process and other related activities (research, identification, qualification and marketing).

•          Drive profitable revenue to achieve BBU’s targeted growth.

•          Ensure the Soliciting team maintains a professional, solution-oriented, insight-driven approach to each business call/interaction.

•          Actively cultivate a network of potential and existing clients, executing innovative and effective go-to-market strategies to win new business.

•          Seek out and build relationships with franchise owners associations and regional chains for new business opportunities

•          Motivate and empower the team of Prospectors to achieve high volume of sales related activity, in the development and presentation of compelling sell stories.

•          Effectively sell against competitors and position BBU as the market leader.

•          Execute and close sales calls, focused on value-added selling activities in specified accounts.

•          Activate new customers expeditiously by following the established process,

•          Communicate account and market knowledge to Sales Center, to include information on new customers, product orders and service start dates.

•          Ensure fixtures, POS and product is being ordered and deliveries are being scheduled and timely executed

•          Align the execution with the BBU Look of Success in drug, dollar, and C-stores, sells and implements campaigns, and sells promotional programming and incremental displays.

•          Ensures the execution of world class merchandising standards in the account.

•          Assures account and customer standards are met, including assuring proper POS is executed and proper maintenance of company assets.

•          Creates business partnership with customer by reviewing business results with customers and resolving customer inquiries and issues during first 8 weeks of store activation

•          Tracks their team’s daily, weekly and monthly call activity and performance measurements against assigned goals and expectations

•          Achieve the field safety goals; deliver on safety awareness programs accordingly to eliminate unsafe acts, eliminate workplace injuries, and lead local organization to achieve the goal of zero injuries.

•          Foster an atmosphere of continuous improvement to include the development of self, others, and work processes.

Success will be measured by:

•          Deliver on key performance indicators for revenue, volume, controllable expenses (freshness and inventory) and 70% POS penetration in order to achieve the key objectives for assigned sales area.

•          Ensuring new customer retention 60 days post account activation.

•          Successfully contributing to a robust pipeline of new business that provides the road map for sustainable and profitable growth

•          Identify opportunities for increased effectiveness and cost savings while maintaining defined levels of service

•          Research and compile operational data, forecast and analyze trends and track and improve performance

•          Provide current and timely reporting

•          Consult with Company to create solutions for technical and operational challenges; Develop recommendations and conclusions from information gathered, and present findings to Company 

•          Identify opportunities to adjust and/or expand support and services

•          Assist with research, presentation writing and new business development

Job Requirements

Key Behavioral Competencies:

•         Great leadership skills helping field teams thrive and achieve results

•         Comfortable in a cold call selling environment.

•         Strong customer service mindset.

•         Ability to deliver a solution-based, data/insight-driven sale

•         The ability to solve customers’ challenges, overcoming objections and building stronger customer relationships.

•         A strong competitive drive and are energized by competition;

•         The ability to develop strategic relationships to grow the food solutions business within your territory.

•         A dynamic and strong public speaker

•         The ability to thrive in and embrace change

•         Drives continuous improvement and are often looking for better ways to execute.

•         Ability to work independently with limited supervision.

•         Ability to respond effectively to direction if needed; works primarily as an independent contributor.

•         Ability to manage complexity and solve problems.

•         Ability to exchange information and communicate messages to reach consensus.

Sales Leader Specific Competencies:

•         Expands business value opportunities

•         Guides sales opportunities

•         Motivates the field sales team

Sales Professional Core Competencies:

•         Takes Initiative

•         Listens Actively

•         Plans Mindfully

•         Focuses On The Customer

•         Builds Relationships

•         Drives Results

•         Communicates To Build Trust 

Education and Work History:

Bachelor Degree in business or related field preferred.

Ideal candidate will possess:

•         3+ years sales and customer service specific experience in DSD, Convenience stores or Sweet and Salty Snacks

•         Excellent written and verbal communications skills and a good listener

•         Well organized and capable of handling multiple tasks

•         Proficiency in Microsoft Office: Excel, PowerPoint, Word required

•         Strong results orientation with a flexible attitude to deliver seamless and timely services to customers

•         Passion for driving results with a strong interest in the food industry

•         Strong Business Acumen

•         Periodic lifting of 50+ pounds, bending, reaching, kneeling

•         English/Spanish Bilingual preferred

  • Travel Required, 30%

Be a part of a company that is dedicated to protecting our planet:

  • All of our U.S. operations have been powered with 100% renewable electric energy since July 2019, with energy created through a Wind Farm backed by a Virtual Power Purchase Agreement with Invenergy
  • Bimbo Bakeries USA was named EPA ENERGY STAR Partner of the Year for the fourth year in a row for superior leadership, innovation and commitment to environmental protection through energy efficiency 
  • We have 18 ENERGY STAR® Certified facilities
  • Our Manufacturing operations divert greater than 95% of waste from landfill
  • Over 1500 of our vehicles utilize alternative fuel – propane, compressed natural gas, electric, or hybrid
  • Bimbo Bakeries USA has committed to 100% sustainable packaging across its portfolio by 2025. All product bags, pouches and wrappers are currently recyclable through Terracycle.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.


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