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Marketing Director in Chicago, IL at Bimbo Bakeries USA

Date Posted: 12/26/2021

Job Snapshot

  • Employee Type:
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    More than 10 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

We are seeking a dynamic individual to lead our Retail Marketing Team.  The Director, Retail Marketing leads our internal marketing team in delivering against annual business plans, commercial strategies, key initiatives, and portfolio objectives for our retail bakery portfolio.  This individual will work closely with our leadership team and define strategies for growth and innovation.  The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading marketing teams and developing talent.

Key Job Responsibilities:

  •  Lead marketing strategic planning, coordination and execution.
  •  Manage product portfolio and proactively identify key levers to positively impact P&L.  Adjust strategy as necessary in order to achieve revenue, volume, and margin targets.
  •  Development and management of advertising and promotion plan and budget.
  • Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns, trade shows and sales support.
  • Provide leadership, direction and mentoring to the marketing team.
  • Work in close partnership with Sales to identify market gaps and growth opportunities.
  • Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
  • Available for travel (30%)

Job Requirements

  • Bachelor’s level degree, preferably in business or marketing. MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • 10+ years marketing/category management, Consumer Packaged Goods experience preferred
  • Excellent organizational and communication (written and oral) skills.
  • Strong computer skills – MS Office, Excel, PowerPoint
  • Experience driving insights from syndicated data  (IRI, AC Nielsen, etc.) and primary/secondary research

Key Behavioral Competencies:

  • Strong team leadership, experience managing and developing people
  • Strategic mindset and the ability to translate strategy into action
  • Strong problem solving and strategic thinking skills to consistently drive operational efficiencies.
  • Exceptional organizational skills and accountability.
  • Entrepreneurial, Self-starter, has a natural curiosity
  • Adaptable, persistent, strong initiative, results oriented
  • Passionate about food, a plus

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.