Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Position Summary:

The Route Sales Professional represents Bimbo Bakeries USA and its brands in the market, merchandising, selling and delivering fresh baked products to retail customers, restaurants, and institutions. Through world class market execution, the Route Sales Professional’s primary focus is to maximize sales to customers through strong customer relationships, good business practices that drive profitable sales growth, and provide sales-related service that exceeds the customer’s expectations.

Lives and promotes the company’s safety beliefs and principles, ensuring safe work practices are being followed by all and working to eliminate unsafe conditions to drive the achievement of the safety goal of zero incidents.

•       Lives and promotes the Beliefs of the Company, including respect for people, continuous improvement, exceeding customer and consumer expectations as well as working to meet the company’s strategic and financial goals. 

•       Services customers in accordance with established service frequency patterns. Establishes and maintains positive customer relationships with primary contact for each account

•       In accordance with Direct Store Delivery Excellence (DSDE) playbook, executes world-class merchandising, stocking, and proper ongoing rotation of product on store shelves and displays, ensuring best quality and freshness of products and ensuring store sales targets are achieved

•       Utilizes Bimbo Bakeries’ order management program, promotional and holiday planning information to make independent ordering decisions and ensure optimal orders are being placed using a handheld device. 

•       Drives sales through the acquisition of new display space, incremental displays and through using sales data to establish other store-level plans that will grow profitable sales

•       Introduces new products and services to maximize sales and shelf space within existing accounts and when soliciting new customers

•       Follows up on new account opportunities and builds effective customer relationships by properly setting and exceeding expectations, including ensuring displays and shelves are set in accordance with agreed upon guidelines and ensuring promotions are seamlessly executed

•       Conducts daily route settlement procedures to account for all products, invoices, and cash

•       Takes and maintains proper inventory counts

•       Drives company route truck safely; safely loads and unloads the truck

Correctly completes DOT (US Department of Transportation) logs daily and submits other documentation, paperwork, and deposits on time

•       Other duties as assigned

•       The foregoing list of duties is intended to generally illustrate the types of duties a Route Sales Professional may perform. The actual duties performed by each Route Sales Professional, and the amount of time spent on each duty, varies from day to day and from route to route. Duties and the time devoted depend on, among other things, the Route Sales Professional’s customers, experience, and skills

Key Competencies:

•       Strong sales aptitude and willing to continuously learn and develop new skills

•       Customer and consumer-focused mindset with ability to build beneficial, win/win partnerships

•       Action-oriented

•       Drives results

•       Ability to adapt and open to change

•       Ability to work independently, analyze situations accurately, make decisions independently, and take effective action

•       Organized and able to manage work effectively

•       Excellent customer service

•       Ability to handle multiple tasks simultaneously

•       Perform all tasks with a strong safety mindset; alert to potential safety issues and ability to create safe conditions