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Senior Manager, Go To Market Strategy in Horsham, PA at Bimbo Bakeries USA

Date Posted: 8/15/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    7-10 years
  • Date Posted:
    8/15/2020
  • Job ID:
    req16294

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Senior Manager Go To Market Strategy is responsible for the delivery of BBU’s long term go to market strategy.

The responsibilities include identifying, developing, and evaluating market strategy, based on knowledge of objectives, market characteristics, and cost. The Senior Manager will lead strategy across the organization by providing guidance and direction to the BU Leadership team for implementation locally. This position will also work cross-functionally throughout the organization. The Senior Manager will own the go-to market strategy for BBU under the guidance of the VP, DSD Excellence.

Location: Flexible – Must be within close proximity to major international airport

Key Job Responsibilities:

  • Identify specific areas of opportunity in BBU’s distribution model by exploring new ideas and Go To Market strategies 

  • Targeted focus on tow tiered/drop & merchandise distribution model and opportunities for BBU implementation

  • Analyze findings to develop insights and recommendations for senior management

  • Research and network within the industry to understand Go To Market trends

  • Collaborate with GB globally to leverage and share insights

  • Productively engage and collaborate with individuals cross functionally, including, but not limited to Legal, Human Relations, Corporate Finance, Distribution and BU Leadership

  • Articulate new strategies to all relevant stakeholders.

  • Lead Directors of Sales and DSD Directors in implementation of strategies in respective Business Units

  • Develop and implement Go To Market playbook for each distribution model

  • Achieve Transformational Objectives by partnering with the local leadership and sales teams to implement the most efficient and cost-effective models as it relates to distribution

  • Develop “Best Practices” and “Best in Class” examples that can be deployed across teams in each sub market

  • Provide strategy recommendations for new product launches and volume growth

  • Coordinate the collaborative effort with all functions to ensure seamless execution of initiatives.

  • Work closely with VP DSD Excellence to develop recommendations on processes and strategies to be implemented across BBU

  • 60% travel.

Job Requirements

Bachelor Degree in Business or related field preferred.

Ideal candidate will possess:

  • 5-7 years of related experience in operations or sales; DSD experience required.
  • At least 3 years of experience leading and influencing others.
  • Ability and willingness to travel 60% within multiple BBU locations
  • Excellent written and oral communication skills, as well as the ability to effectively negotiate and influence others.
  • Excellent organizational and planning skills.
  • Demonstrated problem solving ability, including strong conceptual and analytical skills and ability to turn findings into executable plans.
  • Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.

Key Behavioral Competencies:

  • Ability to set and communicate vision that inspires others to follow.

  • Ability to lead change by managing through others.

  • Ability to establish project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations.

  • Ability to implement programs for area of responsibility.

  • Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations.

  • Ability to manage a small sub-function.

  • Ability to provide clarity to others to accept new ideas or changing concepts and initiates and orchestrates the pace of change.


Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.