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Category Management Manager in Charlotte, NC at Bimbo Bakeries USA

Date Posted: 1/14/2021

Job Snapshot

  • Employee Type:
  • Location:
    Charlotte, NC
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Category Management Manager will be responsible for the creation and dissemination of strategic customer-specific category plans designed to grow category and company sales by focusing on the areas of category assessment, product rationalization, promotion analyses and shelving analyses, among others.  This individual will work closely with BBU’s Key Customer, Sales and Marketing Teams by presenting strategic information encompassing (but not limited to) category, consumer, shopper, customer, market and product.  The CDM will also be responsible for helping to develop the broader organization’s skills and capabilities through best practice sharing and training.

This person must be a self-starter, team player, an out of the box thinker who can work well amongst cross functional groups and be able to take ownership in leading and managing projects.  This individual must have the ability to analyze, multi-task, prioritize, communicate and work well under pressure as well as be competitive and possess a strong sense of accountability.  The Category Development Manager must have strong analytical skills; be comfortable with data analysis, retrieval, and manipulation; be able to apply data effectively and explain an issue(s); have strong computer and organizational skills; have good presentation skills, and work well with both internal and external customers.

  • Develop, analyze, and present category information to Key Customers, Sales Teams and Marketing.
  • Assist customer business teams with:
    • the creation of customer-specific category management and trade plans;
    • the analysis of data from various sources:  IRI, Spectra, Internal, Shopper Card and Customer Scan among others;
    • the translation of this information into standard measures, reports, and presentations;
    • the identification of sales opportunities;
    • the presentation of information to customers in the form of a business review or category plan to help grow category sales.
  • Track and analyze sales, profit, and returns of new and promoted products.  Create reports with observations and appropriate actions.
  • Create new reports as needed to provide perspectives that will enhance the understanding of the overall business.
  • Evaluate the effectiveness of ads, displays, and promotion impact on the category and competitive interaction.
  • Incorporate best practice sharing and training into business practices.
  • Must be able to interact with Cross Functional Groups:  Sales, Marketing, Operations and Other Market Areas.

Job Requirements

Bachelor's Degree in Marketing or Business-related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • Advanced degree a plus.
  • 4-5 years of consumer packaged goods sales or marketing experience. 
  • Strong computer and organizational skills. Must be proficient in Excel, Power Point, and Syndicated data. 
  • JDA Space Planning / Apollo and Microsoft Access a plus.

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

  • Able to use a variety of communication methods on frequent basis.
  • Use a notebook computer and standard office equipment printers, fax, phone etc.
  • Able to sit, stand, stoop and have use of hand motor coordination regularly.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.