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Director Marketing in Horsham, PA at Bimbo Bakeries USA

Date Posted: 7/29/2022

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    7-10 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


Position Summary:

The Director of Marketing is the business owner and strategic visionary for their defined category, leveraging deep consumer understanding and data analytics to manage their business to a profitable P&L; working with functional leaders to develop annual business plans


Key Job Responsibilities:

The Director will define and lead consumer-centric brand strategies throughout the commercial organization, demonstrating consumer and front-line obsession. This includes Field and Customer Sales teams, Revenue Growth Management, DSD Excellence, and the Marketing Center of Excellence including, Shopper, Consumer Insights, the Media and Data Analytics team.

The Director must work collaboratively with our Operational Groups, including Manufacturing, Supply Chain and the Strategy team to ensure the execution of strategies and initiatives important to the business. They will partner with R&D, Technical Services, our plants and/or co-manufacturing partners to refine existing products or to create T1 innovation offers, while also partnering with the Innovation Team to create breakthrough T2-T3 Innovation.

The Director will spend ongoing time in stores and on-site at supply chain facilities to develop a thorough understanding of the full business. 

The Director must be able to manage the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving, and technology are also critical to implementing solutions.

Proficiency in modern Marketing practices; Data Management and an understanding of agile methodologies is a plus for candidate selection.

This position is eligible to work remote.

Job Requirements

Key Behavioral Competencies:

•       Understands the Business, Customer, Competition and Function

•       Insight to strategy

•       Project leadership

•       Big idea leadership


Education and Work History:

•       Bachelor’s Degree required. MBA Preferred.

•       A minimum of 8 years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).

•       Experience managing multiple direct reports.

•       Experience in forecasting and demand planning preferred.

•       Experience working with and analyzing syndicated data.

•       Demonstrated strategic thinking abilities.

•       Project management skills. Ability to lead cross-functional partners.

•       Technical experience a plus (baking background).

•       Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD category.

•       Candidate must have strong communication skills.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Be a part of a company that is dedicated to protecting our planet:

  • All of our U.S. operations have been powered with 100% renewable electric energy since July 2019, with energy created through a Wind Farm backed by a Virtual Power Purchase Agreement with Invenergy
  • Bimbo Bakeries USA was named EPA ENERGY STAR Partner of the Year for the fourth year in a row for superior leadership, innovation and commitment to environmental protection through energy efficiency 
  • We have 18 ENERGY STAR® Certified facilities
  • Our Manufacturing operations divert greater than 95% of waste from landfill
  • Over 1500 of our vehicles utilize alternative fuel – propane, compressed natural gas, electric, or hybrid
  • Bimbo Bakeries USA has committed to 100% sustainable packaging across its portfolio by 2025. All product bags, pouches and wrappers are currently recyclable through Terracycle.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.