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Director of Marketing in Horsham, PA at Bimbo Bakeries USA

Date Posted: 9/9/2020

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    7-10 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Director of Marketing, Acelerada leads the development of brand strategy and execution for commercialized warehouse business lines.  Role incorporates strategic planning and implementation of key brand initiatives.   Responsible for annual brand plan and multi-year campaigns.  Incumbent will ensure the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in brand strategy and execution, creative problem-solving and strategic collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.

Key Job Responsibilities:

  • Develop and implement multi-year brand plan strategies.

    • BAYS

    • Lender’s

    • Sara Lee For Me! Sweet baked goods

    • Down Home Pantry Biscuits

  • Create annual brand growth driver plans incorporating pull marketing, pricing, and innovation.

  • Gather, analyze, and synthesize data in order to generate insights for the development of the brand vision and strategy for next 2-3 years.

  • Advance current new items/innovation from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments.

  • Manage agency partner relationships

  • Lead work streams and collaborates with creative agency, co-pack team, manufacturing and finance. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc. 

    Proactively scan the marketplace and industry for areas of competitive improvement such as: innovation trends, and marketing.

Job Requirements

  • Bachelor’s Degree required. MBA Preferred.

  • A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted

  • A minimum of 8 years’ experience in related field (CPG, Baking, Brand Management, Innovation, Creative Agency).

  • Experience with both start-up brands and established brands preferred

Key Behavioral Competencies:

  • Experience in leading cross-functional teams to results.

  • Comfortable working both independently and as part of a team.

  • Ability to manage multiple projects, adjust priorities as needed, and meet deadlines.

  • Ability to influence across the organization at multiple levels.

  • Excellent written, oral, and formal communication skills.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.