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DSD Excellence Specialist in Conshohocken, PA at Bimbo Bakeries USA

Date Posted: 12/28/2020

Job Snapshot

  • Employee Type:
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Specialist, DSD Excellence will act as a member of the Sales function within the Business Unit. The primary responsibility of this role will be to influence leadership, linking and leveraging our DSD Excellence Transformation Objective to enable overall KPI achievement across the business.  Transformation will be accomplished by defining, communicating, and executing against world-class standards and best practice processes that enable the growth of frontline business partners and sales leaders, and, by working in partnership with business unit leadership. Success will be defined by sales and profit growth, share growth, superior processes and standardization of the workflow through the Business Unit and the creation of a world class sales organization through continuous improvement

The Specialist will lead the development and training of sales leaders and frontline associates, and influencing Independent Business Partners (IBP), on DSD Excellence (DSDE) processes and procedures established by senior leadership. This position is also responsible for management and execution of all sales operations and training activities that occur within the market.

The Specialist will be knowledgeable of IBP, Route Sales Professional (RSP) and DSD business operations and will need to be engaged and transparent in the business. The Specialist will act with a sense of urgency, be forward thinking and possess strong communication skills.

The Specialist will use their leadership and sales expertise to champion stewardship of our brands in stores, deliver world-class sales and merchandising, meet clients’ critical needs and provide nutritious and delicious baked goods and snacks for all Americans. He/she leverages the leadership platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.

Key Job Responsibilities:

Mindsets & Behaviors

  • Demonstrates and champions the organization’s leadership behavioral competencies (E4 behaviors) and understands, embodies and leads DSD Excellence practices and playbook.

  • Embraces the value of constant improvement to take appropriate actions that result in constructive change of self, teams, and work processes.

  • Exemplifies the characteristics of BBU and its brands and extend those brand values through your daily activities to build brand strength and loyalty.


    Roles & Responsibilities

  • Provide leadership for the DSDE Team in the area of sales center operations and become the “go-to” person for Business Unit leadership in the transformation journey.

  • Deliver on key performance indicators for revenue, freshness, and profit in order to achieve the key objectives for the Business Unit and Submarkets.

  • Drive capability and accountability for meeting key performance targets; execute procedures and programs to increase productivity, effectiveness, and quality of work.

  • Leads, trains and develops team members through a disciplined coaching process to maximize business opportunities and achieve sales objectives.

  • Quantifies and articulates sales information and objectives on a regular basis upward, laterally and downward

  • Collaborates with and supports the Zone Sales Leader in the training and development of all new and existing sales leaders on a regular basis to assist them in effectively engaging and developing the frontline.

  • Assist in the development of strategic plans to deliver on sales targets in order to grow overall business within existing accounts through the management of the order management system.

  • Provides support in the sourcing, recruiting, interviewing and selection process of IBPs.

  • Supports the recruiting efforts of Route Sales Professional staff positions with HR partnership.

  • Lead the processes that supports the ZSL, OSL and MSL efforts in the overall management of product distribution: including order management, product accountability, scan based trading, settlement, product sourcing, equipment recovery and product recovery.

  • Support DSD Excellence MSL store tour restructures and the Tour Store Growth Planning process.

  • Responsible for improving frontline engagement levels by leading and coordinating with sales leadership to engage with the frontline through execution of proven best practices for engagement.

  • Create and manage all administrative responsibilities associated with the operation of the Submarket including DSD Excellence, CFAR Project Management and Route Structure Planning.

  • Develops strategies for market expansion and route operations.

  • Responsible to continuously analyze Route Structures to improve Route Health Index (RHI).

  • Provide leadership to implement initiatives to reinvent DSD.

  • Lead new distribution models, where needed, and coordinate Letters of Understanding with Labor Management Leaders, where appropriate, to profitably reach 90% POS.

  • Assist in the achievement of sales center safety goals, delivery of safety awareness programs to eliminate workplace injuries; and lead DSDE operations to achieve the goal of zero injuries.

  • Support “Superior Quality Always” by maintaining and enforcing BBU Food Safety and internal audit standards to ensure a secure and food safe environment.

  • Perform special projects and assignments as requested by Leadership.

  • Additional duties as assigned.

    Support of Selling Capabilities

  • Responsible to coach the Market Sales Leaders to attain store-level growth plans and build customer relationships that align with planned store level growth goals.

  • Responsible for ensuring the Order Management process is understood and used by each level of the team to achieve the optimal order and delivery schedule.

  • Ensure Bimbo Bakeries USA Way to Sell process and tools are being utilized.

Retail Best Practices

  • Consistently following all the steps of store visit and the Golden Path Tour in store.

  • Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store guidelines.

  • Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation.

  • Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements.

Support of World-Class Sales Centers

  • Responsible to coach OSLs to create and maintain a world-class sales center that clearly illustrates and creates salespeople’s engagement in the marketing strategies and vision of the Company’s brands.

  • Ensures the development of standards for the management of all point-of-sale material needed to properly execute brand merchandising, promotional activity, holiday events, and customer requirements

  • Ensure awareness, understanding and execution of all elements of the Product Accountability Process in all facilities, both staffed and un-staffed across BBU.

  • Ensure clear standards and definitive processes exist for the maintenance of accounts receivable, payment due balances, and SBT accounts per policy in DSDE sales centers.

  • Supports effective product recovery and donation to our communities.

  • Ensures fleet meets DSDE standards for safety, brand decaling and IBP identification.

Job Requirements

Bachelor’s Degree in Business or related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

Ideal candidate will possess:

  • 5 – 7 years’ experience in marketing, customer relations or sales. DSD experience is a plus.

  • At least 1 year of experience leading and influencing others.

  • Must have strong operational acumen.

  • Demonstrated professional facilitation and presentation skills.

  • Requires excellent written and oral communication skills, as well as the ability to effectively negotiate and influence others.

  • Demonstrated process driven mindset; excellent organizational and planning skills.

  • Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.

  • Proficient in BBU systems such as BUSS, PROMPT, ION, MicroStrategy and Margin Miner preferred.

  • Knowledge of Independent Business Partner contract and sales processes, as well as an understanding of IBP relations and people skills. 

  • Maintenance of valid driver’s license and safe driving record.

  • Travel is required, 75%.

Key Behavioral Competencies:

  • DSDE Specialist Specific Competencies:

    • Ability to engage and inspire frontline associates and business partners to pursue the BBU vision for growth

    • Demonstrates business acumen

    • Ability to support established project objectives, checkpoints and timelines to meet project tasks and expectations.

    • Ability to effectively lead process change to implement new processes.

    • Ability to expand business value opportunities, guide sales opportunities, and motivate the field sales team to accomplish zone goals and targets

  • Sales Leader Core Competencies:

    • Ability to create a culture and team with operational capabilities to achieve BBU’s objectives.

    • Ability to create culture where encouragement and recognition are fundamental operational tenets.

    • Ability to empower and involve associates in planning and decision making.

    • Ability to engage and develop others through coaching.

    • Ability to establish objectives, ownership of work, and accountability for results.

    • Ability to provide vision and champion change

    • Ability to build credibility and lead by example

    • Ability to solve complex problems and make profitable decisions

    • Ability to Influence and inspire

  • Sales Professional Core Competencies:

    • Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations

    • Ability to negotiate and communicate effectively while building trust with others.

    • Operates with a sense of urgency and takes initiative.

    • Ability to actively listen and clearly communicate to build trust.

    • Ability to mindfully plan in order to drive results

    • Ability to operate with a customer focused mindset with the intent to build mutually beneficial partnerships.

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

  • Able to use a variety of communication methods on frequent basis.

  • Use a notebook computer and standard office equipment printers, fax, phone etc.

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.

  • Use various forms of transportation for extended periods of time on periodic basis.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.