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eCommerce Content / Marketing Analyst in Conshohocken, PA at Bimbo Bakeries USA

Date Posted: 11/23/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    3-5 years
  • Date Posted:
    11/23/2020
  • Job ID:
    req17898

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The ideal candidate can work with, and across, various people, teams, processes and technologies to help guide Bimbo Bakeries USA through digital transformation to establish digital shelf leadership. The candidate has a good understanding of how the business operates and can confidently lead peers through change. The candidate is passionate about driving the digital commerce strategy across the organization and is responsible for its results. Innovative, analytical, strategic, enthusiastic, and organized, with ability to remove roadblocks and strong creative problem-solving skills. Role is a cross between marketing and content within the eCommerce channel.

Key Job Responsibilities:

Content Management

  • Effectively manage third-party solution providers to curate and develop a dynamic Central Repository to house all the company’s digital asset information for its products.
  •  Work with internal databases to collect and implement all necessary product content and digital assets into the Central Repository. This includes first adding basic attributes (product title, description, dimensions, ingredients, images, etc.) and, over time, adding other content.
  • Investigate and maintain a deep understanding of the constantly changing digital asset requirements for each of the company’s key strategic customers (i.e. Walmart, Kroger,  AmazonFresh etc.).
  •  Partner closely with the customer account teams to manage the unique digital asset submission processes and requirements for the company’s key strategic customers.
  • Use the company’s external digital asset providers to monitor product content and accuracy across customers’ digital platforms. Identify opportunities for improvement, set strategic goals and implement corrective actions.
  • Manage content on multiple ecommerce sites: online set up for new, existing and/or seasonal products, including PDPs assets, attributes and categorizations, as needed.

Marketing and Search Management

  • Manage account-specific eCommerce marketing programs from inception to implementation by working with customers, account managers and brand marketing, to ensure national strategy is executed at the retail level.
  •  Partner with e-insights team to monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
  • Execute comprehensive integrated plans for select customers that drive growth in eCommerce for the BBU brands and categories we play in.
  • Understand customer strategies and retail trends to identify key opportunities for retailers.
  • Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy, innovation and white space growth opportunities through retailer/shopper insights
  • Manage 3rd party search companies for key retailers to ensure return on ad spend and bids are aligned with overall eCommerce strategy.

Job Requirements

  •  Bachelor's degree; a combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • 3-5 years of CPG industry/eCommerce experience preferred 

Key Behavioral Competencies:

  •  Highly organized, detail oriented, process focused, desire for continuous improvement.
  •  Strong planning and organization, priority setting, and project management skills
  • Action oriented
  • Able to quickly learn necessary technical tools
  • Excellent written, oral, and formal communication skills
  • Thought leader who is willing to offer ideas and solutions

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.