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Innovation Manager in Horsham, PA at Bimbo Bakeries USA

Date Posted: 11/12/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
    11/12/2020
  • Job ID:
    req18168

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The location of this role is flexible and can be remote with frequent travel to Horsham, PA

Innovation plays a key role to remain competitive in the market and to position ourselves for further growth. To focus our efforts, our Innovation team will work closely with our Brand Teams, R&D, Technical Services and Sales teams to support the goals and strategies of our branded businesses.

The Manager of Innovation position will support our Bread Innovation team and will play a key role in filling our future innovation pipeline.   The person in this position will be responsible for understanding our category business objectives, working through consumer insights to ideate new products and then shepherd those new ideas through a product development process.   This team member will lead their projects with cross functional teams through testing and  commercialization.   This individual will need to demonstrate consumer empathy, as well as excellent team work, communication skills, organization, and project management skills.  Exposure to a variety of market research techniques and experience in data analysis are also important.  We are looking for candidates who are passionate about food and food trends and who enjoy the work of creating new things.

This position reports to the Director of Innovation for Bread and Buns & Rolls.

Key Job Responsibilities:

  • Mine trend and consumer data to map where the consumer is going and generate compelling product ideas that meet their needs. 

  • Systematically evaluate ideas to select high potential opportunities for further testing and/or feasibility analysis

  • Collaborate with internal research partner to design innovation testing (concept, prototype, in-store etc.) to best prove out innovation viability with consumers

  • Develop strong, collaborative relationships with cross-functional teams (Brand Teams, Operations, Sales, R&D) to ensure collaboration and alignment of direction at all stages of development and launch.

  • Use information, logic, and sound business judgment to develop new products and categories.

  • Have project management skills to shepherd projects through to execution and experience with annual business planning.

  • Prepare persuasive sales and internal communication materials.
  • Work collaboratively with agency and research partners.
  • Must be agile in creating and reading data analysis to generate business insights.

  • Develop and manage new product and program handoffs (process and materials) to ensure a smooth transition of new product launch activities throughout the development process.

Job Requirements

  • Bachelor’s Degree in Marketing, Innovation or a related field. MBA preferred. 5-7 plus years of experience, CPG preferred.

  • A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.

  • 2- 3 years of experience with syndicated data such as IRI or Nielsen.

  • Experience with consumer research and concept/prototype testing is a plus.

  • Ability and willingness to travel 15% of the time (post COVID).

  • Proficiency in Spanish is a plus.

Key Behavioral Competencies:

  • Be a team player and strong collaborator.

  • Ability to sell ideas up, down and sideways to keep team and stakeholders motivated and focused.

  • Self-starter, ability to work independently.

  • Innovative problem solver.

  • Open mindset.

  • Tenacious.

  • Results oriented.

  • Learning enthusiast, intellectual curiosity.

  • Excellent organizational and communication (written and oral) skills.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.


Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.