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Manager of Category Management - Breakfast in Horsham, PA at Bimbo Bakeries USA

Date Posted: 1/14/2021

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

This position is responsible for driving the growth of the Sweet Baked Goods and Breakfast categories for Bimbo Bakeries and its trade customers. This person interfaces with many key organizational functions – Brand Teams, Field Category Management, Sales, Revenue Growth Management and Shopper Marketing – to design, facilitate and implement national Category Management Strategies, processes and tools for field sales and our retail customers. Additionally, this role will:

  • Become a subject matter expert in Sweet Baked Goods and Breakfast.

  • Identify and understand industry, category, shopper and consumer trends to proactively seek and recommend solutions for major customers.

  • Integrate category management and shopper insights information into customer business planning materials.

  • Development of category management strategies to develop retail solutions specifically addressing assortment and shelving.

Duties & Responsibilities:

  • Serves as liaison between field category management / retail customers and HQ brand teams to facilitate the field execution of category initiatives with major customers.

  • Creates and delivers actionable category sales stories and strategies with solutions for internal and external stakeholders.

  • Consults closely with brand teams to secure alignment around retail environment realities prior to innovation launches.

  • Works with National Space Manager to convert category insights into strategic product and assortment prioritization based on category contribution and strategic brand initiatives.

  • Analyzes performance of the brands and new items to assess the effectiveness of the business strategies and develop performance benchmarks.

  • Effectively designs and integrates category management strategy into the business planning process.

  • Provide guidance, leadership and category/brand expertise to field category management.

  • Assists in training, distribution and execution of category management tools with field.

Job Requirements

Bachelor’s degree in Marketing, Business Management or related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • 4-5 years of consumer packaged goods sales or marketing experience.

  • Solid knowledge of category management, marketing and sales principles.

  • Ability to set strategic and tactical priorities with multiple stakeholders competing for your time.

  • The ability to decompose a business situation and apply the appropriate category management tools to maximize business results.

  • Ability to work cross-functionally on a remote team.

  • Excellent communication and people skills.

  • A creative thinking with the ability to weave together insights using multiple sources.

  • Proficient in MS Office, IRI and/or Nielson.

  • Expertise with retailer specific programs such as 84.51◦ Stratum or Symphony Retail and space management software such as JDA or Apollo a plus.

  • Experience working on marketing research projects a plus.

  • 15% travel.

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. 

  • Able to use a variety of communication methods on frequent basis.  

  • Use a notebook computer and standard office equipment printers, fax, phone etc.  

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.  

  • Use various forms of transportation for extended periods of time on periodic basis.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.