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Marketing Co-Op in Horsham, PA at Bimbo Bakeries USA

Date Posted: 9/8/2020

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    Less than 1 year
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Bimbo Bakeries USA Marketing Internship program affords students a remarkable opportunity to participate in fast-paced real world projects designed to further develop strategic project management, analytical problem solving, and managerial leadership skills. Additionally, they will have the opportunity to gain exposure and insights working with BBU’s Advertising, Social, Media, and Packaging agencies.  Mentors will be designated to guide Co-Op collaborations and project work in each area. Marketing Interns support Bimbo Bakeries in the development and execution of marketing plans.

Key Job Responsibilities:

  • Support Brand Manager in day-to-day, cross functional meetings and communication with Sales, Operations and outside agencies about marketing programs.
  • Support Brand Manager in Key 2019/2020 Product Initiatives.
  • Work closely with Brand Team to align messaging and creative with the strategic brand positioning.
  • Participate and help coordinate the implementation of online consumer promotion efforts, including monthly Social
  • Media Calendars, Website and e¬ mail consumer communications.
  • Monitor and report on program results, making recommendations for future promotions.
  • Develop/train on Analytical Tools (Margin Minder, IRI and Incite) to facilitate report outs.
  • Coupon development and tracking.
  • Competitive tracking for traditional media & reporting out to Team.
  • Compiling weekly Consumer feedback by bakery.
  • Participate in Weekly Friday Scoring Sessions.
  • Support Brand Manager on miscellaneous projects including presentation preparation, coordination of sampling, premiums, trade shows, etc.
  • Act as a passionate advocate for the Brand in every way possible.

Job Requirements

Education and Work History:

  • Currently enrolled in a Bachelor's Degree Program in Marketing, Communications or other related major.
  • Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships.
  • Demonstrated analytical skills with ability to generate business insights from diverse data sources
  • Ability to organize and prioritize work, juggle several projects at once.
  • PowerPoint and Excel skills are a plus
  • Self-motivation and a desire to learn a very interesting and challenging industry.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.