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National Account Sales Manager in Atlanta, GA at Bimbo Bakeries USA

Date Posted: 3/22/2020

Job Snapshot

  • Employee Type:
  • Location:
    Atlanta, GA
  • Job Type:
  • Experience:
    7-10 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Bimbo QSR is a leading foodservice-focused company that supplies baked goods predominantly to Quick Service Restaurants (“QSR”) around the world.  The Company operates 22 bakeries in 11 countries across North America, Europe, the Middle East, Africa and Asia, including two joint ventures.  We are innovative and customer focused developing new product concepts and utilizing differentiated high-speed manufacturing capabilities to support customers’ Limited Time Offer (“LTO”) product offerings.  Bimbo QSR is headquartered in Chicago, IL with ~2,500 associates globally.  We are a proud member of the Grupo Bimbo family, the world’s largest and leading baking company.

The National Account Sales Manager is responsible for the development and implementation of business plans with assigned national account customers. The ‘face’ to key national account customers. The National Account Sales Manager will lead cross functional Bimbo QSR teams in working with cross functional customer teams to align and find strategic intersections to grow volume and profit

Position owns the execution and planning of sales volume, customer trade spend, sales promotions success and new product launch success. Position works closely with the Marketing and R&D teams to create data driven, value added solutions for their assigned customers.

Position supports the Director / VP of Sales of National Accounts in providing oversight and ensuring compliance against all Bimbo QSR trade, pricing, and supply chain management policies and procedures.

Objectives of The Position:

  • Leads execution of company sales strategies at national account customer level.
  • Achieves sales and trade investment plans.
  • Is the first line management ‘face’ of Bimbo QSR with National Account Customers.
  • Manages new product projects from beginning to closure, providing direction, timelines, reporting and follow-up as needed to appropriate department/personnel.
  • Utilizes market research, customer intuition and Bimbo QSR’s core competencies to drive product innovation to Customers, in accordance with Bimbo QSR’s strategic account alignment.
  • Thinks like an owner.
  • Communication:  Internal and External.
  • Actively looks for opportunities to drive out cost and deliver superior products and services consistently and efficiently.
  • Cross-Team:  Working with and providing input to business partners:  Marketing, Finance, National Account Sales Management.
  • Works with company leadership and finance/accounting personnel in determining appropriate pricing and promotion strategies for each assigned account.
  • Aides in the development of annual sales and trade plans, strategies and expense budgets.

Job Requirements

  • Bachelor’s Degree required. 

  • An MBA degree desired.

  • 7-10 years' foodservice experience in a marketing or sales management environment with strong knowledge of the foodservice industry
  • Self-starting, goal directed with proven ability to achieve results through self and others despite ambiguity and complexity
  • Excellent organizational, communication, interpersonal, persuasive and financial management skills
  • Able to understand, translate, and align internal and customer business dynamics, strategies for positive outcomes
  • Able to excel in a team environment (vertically and horizontally) and gain active cooperation from others
  • Must be able to travel 50% of time



  • Leadership

  • Customer Focus

  • Communication

  • Impact and Influence

  • Planning and Organizing

  • Decision-Making

  • Results Orientation


  • Organizational Savvy / Agility

  • Positioning for the Future

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.