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Senior Director of Category Management in Horsham, PA at Bimbo Bakeries USA

Date Posted: 1/7/2021

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    More than 10 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Reporting to the VP, Revenue Growth Management, this position is a critical leadership role responsible for building, developing and leading a transformational category management team focused on enabling our commercial teams to continue to drive category growth and fully support our retailers and customers.  The right candidate will develop and leverage customer relationships to maximize BBUs range, position of shelf and depth of distribution across an omnichannel customer base utilizing Category Management principles.  To fulfill the mission of the role, the Sr. Director must show proven ability to penetrate customer organizations to build and maintain a working relationship with key decision makers in the bread and cake aisle.   The candidate must provide project management, strategic planning, and implementation support for key category management initiatives including providing analytical support, consulting and cross-functional implementation leadership.

Key Job Responsibilities Externally:

  • Develop category management insights and resources, translate consumer and shopper insights into action leading to category growth

  • Establish BBU category strategy and category management processes and enabling tools to be consistently applied across sales teams, customers and channels

  • Align with customer teams to develop data and insights driven best in class tools and resources for maintaining/increasing Category Advisorships and industry rankings

  • Team performance management and career/talent development - Will manage a direct team of seven some of which will have direct people management under them

  • Recruit, hire and develop talent with diverse skillsets needed to achieve team and BBU vision

  • Partner with retailers to develop and execute Bread/Cake category growth plan incorporating strategies for Distribution, Shelving, Merchandising, Pricing levers

  • Active participation with the RGM leadership team to help shape both the near-term and long-term commercial assortment and shelving strategy

  • Collaborate cross-functionally with internal teams to identify capability gaps, drive process and culture improvement and share best practices

  • Establish and foster industry analytics research and benchmarking relationships and partnerships to leverage CPG industry knowledge

  • Foster a bias for action culture with focus on KPI scorecards and execution

Job Requirements

Bachelor's Degree in Sales, Marketing or Business-related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.


Ideal candidate will possess:

  • Minimum 12-15 years with CPG company in Category Management, Revenue Management, Business Development or Sales Strategy role including time in a Director role

  • Space and assortment strategy experience

  • Experience utilizing Syndicated, POS and Panel data to derive insights and develop category strategies that deliver growth

  • Ability to effectively make strategic decisions with impact on multiple areas

  • Proven track record of effective leadership including people development

  • Strong problem-solving skills, technical skills and conceptual thinking abilities

  • Ability to work in a fast paced and deadline driven environment

  • Requires excellent presentation and written/oral communication skills, as well as the ability to effectively negotiate and influence others including internal and external stakeholders

  • ~40% travel

Key Behavioral Competencies:

  • Ability to establish and maintain trusted professional relationships (Internal/External)

  • Ability to effectively manage direct reports at the manager and professional staff level.

  • Ability to support established project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations.

  • Ability to influence people – customer and company

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

  • Able to use a variety of communication methods on frequent basis.

  • Use a notebook computer and standard office equipment printers, fax, phone etc.

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.

  • Use various forms of transportation for extended periods of time on periodic basis.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.