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Specialist Frontline Engagement in Horsham, PA at Bimbo Bakeries USA

Date Posted: 1/9/2021

Job Snapshot

  • Employee Type:
  • Location:
    Horsham, PA
  • Job Type:
  • Experience:
    5-7 years
  • Date Posted:
  • Job ID:

Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Front-Line Engagement Specialist will collaborate cross-functionally to innovate and identify continuous improvement opportunities and plans to engage the front-line. This position will be responsible for realigning the motives and incentives of the frontline Independent Business Partners and Route Sales Professionals. The Front-Line Engagement Specialist will also be responsible for creating a structured training and on-boarding program for both our Independent Business Partners and Route Sales Professionals. This position will be tasked with re-energizing the existing training programs for the Market Sales Leaders (MSL) and Operational Sales Leaders (OSL). The role will involve significant communication with all levels of leadership and sales operations to educate and launch playbooks, and best practices, resulting in improved front-line relations, route health, open routes, route tenure, sales growth and profit growth.

Key Job Responsibilities:

  • Translate strategy into actionable plans for the frontline to implement consistently across the organization

  • Establish incentives that directly tie to business objectives to re-engage frontline

  • Lead strategy across the organization by providing guidance and direction to the BU Leadership team for implementation locally.

  • Innovative and creative approach to the development of tools and processes used to onboard and execute in the Business Units.

  • Articulate new strategies to all relevant stakeholders.

  • Partner with Corporate Learning and Development team to create on-going training opportunities for the Market Sales Leaders and Operational Sales Leaders population, exploring ideas out of the box

  • Work with the local leadership team to engage with Route Sales Representatives and Independent Business Partners throughout the development process to prove understanding of the roles and to gain engagement in process improvements

  • Coordinate the collaborative effort with all functions to ensure seamless execution of initiatives.

  • Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing entrepreneurial culture.

  • Work collaboratively with DSDE Directors, Strategy Directors, HR, Legal, and GB learning & Development to foster a culture of continuous process improvement relating to front-line engagement.

  • Create and foster an atmosphere of continuous improvement to include the development of self, others and work processes.

  • Perform special projects and assignments as requested by Leadership.

  • Develop KPIs to monitor and track progress utilizing industry and first hand audit data.

  • Drive standards through GB talent and other tools (BBU way to onboard)

  • Develop and implement disciplines around onboarding and recruitment, working across multiple functions with primary focus engaging front-line.

  • Collaborate with Business Unit leadership to understand market level needs.

  • Train appropriate personnel on new processes.

  • Travel up to 50%

Job Requirements

Bachelor’s Degree in Business Management or Marketing, MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

  • 5-7 years of experience in navigating change management

  • Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required, as well as proficiency with data analysis and dashboarding tools as well as training material creation such as video capture. 

  • Strong analytical and problem-solving skills.

  • Ability to communicate and work with managers at all levels both local and remote.

  • Excellent verbal and written communication skills and can interact at all levels of the organization 

Key Behavioral Competencies:

  • Ability to set and communicate vision that inspires others to follow.
  • Ability to influence key stakeholders with a dynamic approach and expert knowledge to achieve results.
  • Ability to establish project objectives, checkpoints and timelines to meet project tasks and expectations.
  • Ability to implement programs for area of responsibility.
  • Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations.
  • Ability to engage and inspire frontline associates to pursue the BBU vision for growth.
  • Ability to create a culture with operational capabilities to achieve BBU’s objectives.
  • Ability to manage multiple and competing priorities to manage multiple ongoing programs.

  • Ability to manage a moderately complex problem.

  • Ability to manage a local project budget.

Physical Demands:


The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

  • Able to use a variety of communication methods on frequent basis.

  • Use a notebook computer and standard office equipment printers, fax, phone etc.

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.

  • Use various forms of transportation for extended periods of time on periodic basis.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.